John Varvatos is a brand that unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock'n'roll sensibility.

Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire mens lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, mens and womens luxury skincare and fragrances, as well as the younger, edgier John Varvatos USA collection. A wildly successful collaboration with Converse gave rise to reinterpreted versions of the classic Chuck Taylor All Star and Jack Purcell sneakers.

John Varvatos has been recognized by the CFDA with the Perry Ellis Award for New Menswear Designer in 2000, and as Menswear Designer of the Year in 2001 and 2005. In December 2007, he was named GQ magazines Designer of the Year for its 12th annual Men of the Year issue. The John Varvatos collection is currently distributed in freestanding John Varvatos stores across the US including the 315 Bowery boutique in the space that formerly housed the seminal underground music club CBGBs.